4 AI visibility tools for small businesses to compare (2026)

published 3 Nov 2026 · by Tim, ReachKit Founder based in Berlin, Germany7 min read

Written with AI from 21 facts on reachkit.app, checked against 22 rules before publishing. Sources are listed below.

The short answer

The best AI visibility tools for small businesses are the ones that show where ChatGPT and Google AI send your buyers, then help you act on it. ReachKit, Profound, Peec AI and Otterly each do this differently, at different prices and for different teams.

Key takeaways

ReachKit publishes one page a day from your own site facts, at €49 a month, to close gaps a scan finds.
Profound runs a 50-prompts-a-day trial before pushing buyers to a demo and a credit-based enterprise plan.
Peec AI's Starter plan is built for SEO and content managers, tracking 50 prompts across 3 models.
Otterly prices from $29 a month on its Lite plan and tracks four AI search engines, rising to $189 on Standard.
A small business without a dedicated SEO team should weigh who writes the fix, not just who shows the problem.

What should you look for when choosing an AI visibility tool?

Start with what the tool measures: does it track mentions across ChatGPT, Google AI Mode and other engines, or just one. Check how many prompts or questions it runs and how often, since a tool that checks once a month misses what changes week to week. Look at who the plan is built for: a tool priced and designed for an SEO team at an agency works differently than one built for a founder with no content staff. Price matters on its own, but so does what happens after the scan. A report that names the gap is only half the job; some tools stop there, others publish a fix. Finally, check whether the tool works from your own site's facts or from generic prompts, since the first ties findings to pages you can act on.

How do these four options compare at a glance?

The table below compares what each option's own pricing or product page states, starting with ReachKit, so you can read price and core function side by side before the detail in each section.

Option	What its own page says
ReachKit	Pricing: €49 a month, VAT included · What it does: Writes one page a day
Profound	What it does: Trial Free For companies who want to trial Profound before getting a demo
Peec AI	What it does: Metrics like brand mentions, impressions, and sentiment are hard to track - which is why Peec AI is so powerful: it shows how LLMs are framing our brand.
Otterly	Pricing: Pricing starts at $29/month. · What it does: Tracks all 7 major AI search engines.

Prices are shown in the currency each vendor publishes; none is converted.

Prices last checked 24 October 2026.

The gap that stands out is what each product hands you at the end. ReachKit's own page states it writes a page a day for your site, while Profound's pricing page centres its free tier on a trial that leads to a demo rather than a published fix. Otterly states a flat monthly price on its features page, which gives a small business a number to plan around before it talks to anyone.

How were these tools compared?

Only four options qualified: each is listed here because its own pricing or product page stated a fact used in this comparison, and each sells into the same market buyers in this category shop in. Other tools that show up in search results for this term were left out because no fact from their own pages was available to compare fairly. This comparison was built by reading each option's pricing and product pages on the dates listed with each source, against the criteria above. None of these products were tried or tested.

What does ReachKit offer?

ReachKit writes one page a day for your site, new or updated, from facts already on your own pages, and gives you 24 hours to read or stop each one before it goes live. Pricing is stated plainly on its own page:

€49 a month, VAT included — ReachKit

It suits a small business or local service that wants the gap a scan finds turned into a published page without hiring a writer. The limit: it runs one plan at one price, so a business wanting several output speeds or multiple users has nothing to choose between.

What does Profound offer?

Profound's pricing page opens with a free trial: Trial Free For companies who want to trial Profound before getting a demo, and that trial includes 50 prompts run daily for 7 days. Past the trial, its top tier is priced individually, stated as Profound Agents are priced on a credit-based model. It suits a company planning to work with a sales team before committing, since the structure pushes toward a demo rather than self-serve signup. The limit: a small business wanting a fixed monthly number to budget against will not find one on this page, since the credit-based enterprise pricing is not published as a flat rate.

What does Peec AI offer?

Peec AI's Starter plan is described on its pricing page as Starter Monthly For SEO and content managers getting started with AI Search visibility, and that plan includes 50 prompts, a choice of 3 models, unlimited users, daily tracking frequency and 1 project. Its product page states it shows how LLMs are framing our brand, reviewing the claims models make against a business's own facts. It suits a business that already has someone in an SEO or content role to read the reports.

What does Otterly offer?

Otterly's Lite plan is priced at $29/month, described on its pricing page as Lite $29/month For solo marketers, and small teams, and includes 15 search prompts and tracking of 4 AI Search Engines: ChatGPT, Google AI Overviews, Perplexity, MS Copilot. Its features page states it tracks all 7 major AI search engines and monitors 65+ countries and languages, figures that apply to the product generally rather than to Lite alone. It suits a solo marketer or small team wanting the lowest entry price among the four. The limit: Standard, at $189/month, is where the full 7-engine tracking and higher prompt counts likely sit, so a buyer on Lite is working with a narrower slice than the features page describes.

Which one should you choose?

Choose ReachKit if you run a small or local business with no content team and want the gap a scan finds turned into a published page without extra hires, at a flat €49 a month. Choose Otterly if your budget caps out low and you want the cheapest stated entry price among these four, at $29 a month on Lite, while accepting its narrower 4-engine tracking at that tier. Choose Peec AI if you already employ someone in an SEO or content role who can act on its brand-perception reports, since its Starter plan is built and priced for that role. Choose Profound if you expect to work with a sales team and want a 7-day trial with 50 daily prompts before deciding, rather than a self-serve monthly plan: for a business that wants to talk to someone before buying, Profound's trial-to-demo path is the better fit than paying ReachKit or Otterly upfront.

How does ReachKit handle AI visibility for small businesses?

ReachKit starts with a free scan that shows where AI answers and Google search send buyers to your rivals instead of you, and lists blocked AI readers, missing titles, no sitemap and slow pages across up to 100 pages of your site. It puts about 25 questions your buyers ask to Google AI Mode and ChatGPT every week, twice each, and shows how often they name you against which rivals they name instead. From there, the paid plan writes one page a day, from facts on your own site, and gives you 24 hours to stop any page before it goes live. You can read the full mechanics on how ReachKit works or see the company behind it on the about page. We think a scan alone, without a way to act on it, leaves the actual gap unfixed, which is why the page-a-day step exists.

Run the free scan to see where AI answers and Google send your buyers to rivals, then decide which tool here fits what you want to do about it: reachkit.app.

Questions buyers ask

Do any of these tools guarantee a mention in ChatGPT or Google AI answers?

None of the pages read for this comparison state a guarantee of being named in AI answers. Each measures mentions and visibility; what you do with that measurement, such as publishing pages or fixing technical issues, is what can change the outcome over time.

Can I try an AI visibility tool for free before paying?

Profound's pricing page states a free trial with 50 prompts run daily for 7 days before it points you toward a demo. ReachKit offers a free scan that shows where AI answers and search send buyers elsewhere, as a first step before its paid plan.

Is Peec AI or Otterly better for a small business with no SEO staff?

Peec AI's Starter plan is described on its own pricing page as built for SEO and content managers, which assumes someone in that role reads the output. Otterly's Lite plan is aimed at solo marketers and small teams, which is closer to a small business with no dedicated SEO hire.

Why does ReachKit publish pages instead of just reporting visibility?

ReachKit's own pages state that a scan alone shows the gap, while the paid plan writes one page a day, from your site's own facts, to close it. Every page waits 24 hours so you can read or stop it before it goes live.

How many AI engines do these tools track?

Otterly's features page states it tracks all 7 major AI search engines, though its Lite plan lists tracking of 4: ChatGPT, Google AI Overviews, Perplexity and MS Copilot. ReachKit states it puts 25 questions to Google AI Mode and ChatGPT specifically, each twice a week.

Sources

Pricing - Profound, read on 24 October 2026
Pricing for Peec AI - AI Search Analytics for Marketing teams and SEO agencies, read on 24 October 2026
OtterlyAI Pricing - Transparent & Simple, read on 24 October 2026
Peec AI - AI Brand Perception and Fact-Checking, read on 24 October 2026
Generative Engine Optimization Features OtterlyAI Platform, read on 24 October 2026